The problem with a lot of the content around A/B testing on the web is that it only covers landing pages and e-commerce websites. I want to be able to run A/B tests on the words inside my product experience. This article explains how to set that up.
On most sites, web form design is tied to conversions. Form optimization is a high impact activity to pay attention to.
Set clear expectations
Be transparent about how long it will take.
If your form doesn’t have to be long then make it short.
Tell me why I should bother. What do I get out of it?
Fewer fields are not ALWAYS better
Sometimes asking for less decrease conversions.
Not asking relevant questions can cost you credibility.
Track form completion so you can tell the difference between...
“Here’s our cool new audio tagging AI thingy. It identifies and labels sounds in real-time without an internet connection.”
“Wow, cool, neat!”
…then they proceed to never use it.
Telling me when to use something is a growth hack. It helps shape a future situation into an organic reminder.
“Here’s our cool new audio thingy. Use it when you want to know the name of any bird in your garden. Just record their call and it gives you a name.”
Boom! Now I know exactly what it does, why I’d want to us...
In April this year I began working with the Beeminder team to redesign their interface. Over three months, I tracked a total of a 167 hours towards the project. But let’s start at the very beginning.
“Guerrilla games… What are they?” I asked. She looked back at me and smiled, “They’re like normal games except we use the city as our board. It’s really fun, we…”. I stopped her right there. I didn’t want to know any more…I was in. Then I paused for a moment, considered what I’d just got myself into and asked how much it would cost…it was free. This was obviously meant to be.
India, a land of over 1 billion people, is in a transition period. The middle class is growing and technology is rapidly expanding to rural areas. It’s this upward growth that makes India a great destination for business. If you’ve been thinking about starting a business in India, the Wood Egg India startup guide will be your go-to reference manual.
MacBooks were thought Un-crashable. Enticing but simply not true. I don’t see myself trading in my Macbook anytime soon but the fact of the matter is that they take some getting used to. This post will show you how to inoculate yourself against the most common Mac problems (and it includes a selection of must have free apps at the bottom) .
How to be an Everyday Kitchen Magician is a simple guide to waste-free cooking. This book assumes no prior experience in the kitchen and doubles up as an excellent resource for more experienced cooks who need some inspiration with their leftovers.